Snapchat Snapchat snags Instagrams head of business as its COOMobile messaging service Snapchat has been in the limelight for apparently having rejected plenty of suitors, and it seems like the startup is staying independent — after it snagged Emily White, the executive in charge of running Instagram’s advertising business, AllThingsD reports.

White will be taking up the Chief Operating Officer post at Snapchat — becoming second in place to CEO and co-founder Evan Spiegel.

Despite its red-hot popularity, Snapchat has not generated any revenue so far. Starting to monetize is key to appeal to investors — and with White now on board, Snapchat appears focused on building its business.

Exclusive: Instagram Business Lead Emily White to Be Named COO of Snapchat [AllThingsD]