The match-three title has grown into an international phenomenon over the last year, pulling in players with its addictive gameplay mechanics and free-to-play pricing structure. These days, it’s a rarity to take the train, tube or bus and not see someone furiously grouping sweets together on their smartphone.
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Players have racked up 150 billion individual games to date and, according to King, one in every 23 Facebook users is now a fan of Candy Crush Saga worldwide. The developer says it will be pushing out new content and “in-game anniversary treats” over the coming weeks to celebrate the milestone.
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