It’s bonkers to think that this wasn’t available already. Today, Amazon launched a LOVEFiLM Instant app for the iPhone and iPod touch in the UK, giving device owners access to its on-demand streaming service for the first time.

The app comes with AirPlay support for streaming with an Apple TV, and sports an all-new design with some of LOVEFiLM’s tentpole discoverability features, such as Watchlist. Subscribers can also access the IMDB database through the new LOVEFiLM Instant app for looking up star ratings, actor and director information, quotes and other random trivia for any movie or TV show.

lovefilm Amazons LOVEFiLM Instant is finally available on the iPhone and iPod touch in the UK

A LOVEFiLM Instant app was available before for the iPad, but support for the iPhone and iPod touch has been long overdue. The install base for both devices is incredibly high and its greatest rival, Netflix, is already available on both devices. Better late than never, eh?

➤ LOVEFiLM Instant | iOS

Disclosure: This article contains an affiliate link. While we only ever write about products we think deserve to be on the pages of our site, The Next Web may earn a small commission if you click through and buy the product in question.