Nike announced at Apple’s iPhone event in September that it would be releasing a Nike+ Move app to take advantage of the M7 chip in the iPhone 5s, a motion coprocessor that tracks the accelerometer, gyroscope and compass.

The app has come online on the App Store today, ahead of the November 6 launch for another Nike app —  Nike+ FuelBand, which will be released together with its next-generation wristband Nike+ FuelBand SE.

The Nike+ Move app, touted as more of an “introductory experience” on the iPhone 5s, uses the M7 chip to convert your movement into NikeFuel — a metric invented by Nike to tell you how active you are. More specifically, Nike+ Move measures when, where and how you move and lets you compare these stats with your friends or other Nike+ Move users around you.


Introduced at iPhone 5s event, M7-integrated Nike+ Move fitness app launches [9to5Mac]

➤ Nike+ Move | App Store

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