Chinese search giant Baidu has incorporated a search feature into its Baidu Music app that behaves in a similar way to music discovery and tagging service Shazam, allowing users to get song information from just a sound clip.

The feature was added about a month ago to Baidu’s app but only announced today, as spotted by Tech in Asia. The announcement was made by the Baidu-I2R Research Center  — a joint laboratory between Singapore research institute A*STAR’s Institute for Infocomm Research and the Chinese company.

 Baidu adds Shazam style song identification to its music app in China

The technology adds another layer to the Baidu Music app by identifying music playing over the air via its audio waveform, and subsequently returns the song title, the name of the artiste, and even the album art. This move would likely eliminate any need for Baidu Music users to download a separate app that has the same features — namely Shazam.

Currently, Baidu Music — which is available only within China — already has several million songs within its database that have received the necessary copyrights, and synchronizes with 17 music lists including Billboard Hits and the UK chart.

➤ Baidu Music | iOS | Google Play

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