TNW PickOfTheDay Landcam: A beautifully designed camera app for iPhone with filters, fonts and all the fun of the fairThe last thing the App Store needs is yet another Instagram-style photo filter app, right? Well, probably.

But when the good folks from Brooklyn-based Simple Simple – the same guys who produced the beautiful Currency app – got in touch about their latest offering, we couldn’t resist checking it out.

Landcam is the second app out of Simple Simple’s labs, and although it doesn’t bring anything groundbreaking to the iPhoneography table from a feature perspective, it does follow the same beautiful design approach followed by Currency.

How it works

Landcam sells itself as an all-in-one camera app and square photo editor, with a tonne of filters, fonts, borders, sketches, shapes and other image-adjustment tools. It actually reminds me a little of the recently-launched Analog Camera, an app from the vaults of to-do list startup Clear, except Landcam brings more features to the table.

First up, snap a photo with your camera or upload from the camera roll. You’ll then see three main sections from which you can choose to alter your image.

There are around 30 filters, but a handful can only be unlocked by choosing to ‘Like’ Landcam on Facebook. These are indicated by a little ‘F’ Facebook icon on the filter.

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You can then tweak the exposure, brightness, contrast, and a slew of other settings to give you the desired look. And the third and final section is where the fun happens – though admittedly some of these may be a little on the gimmicky side.

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You can add borders, text, drawings, shapes, light streaks, vignette and more. The final piece of the puzzle is complete with the ‘transform’ option, which lets you flip an image’s composition upside down or back-to-front. It would be nice, however, if you could rotate images incrementally by degrees, and cropping would be a nice addition too.

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When you’re done, you can hit ‘save’ or share across the usual social channels – including Instagram.

Although there are plenty of filter- and effects-based photo apps in the App Store already, the folks at Simple Simple are proving they have the magic touch and a great eye for design aesthetics.

Landcam is beautifully constructed and, for $0.99, it’s well worth your attention.

Landcam | App Store

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