Almost nine months after Pickie launched for iPad, the personalized shopping app has been given a bit of a makeover, with an all-new design and full e-commerce capabilities.
As a quick reminder, Pickie serves up a magazine-style app that showcases items you may like to buy based on your tastes – this covers fashion, beauty & home goods. So essentially, you get a colorful, tailored publication full of products you’d like to purchase. That’s the idea, at least.
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In its previous guise, Pickie did let you buy certain items from some categories directly from within the app, but for the most part it would connect with third-party retailers to complete the transaction. With version 2.0, however, all items are now fully ‘shoppable’.
Moreover, the app has been given more than a spit-shine, with new page layouts and video content thrown into the mix, while an enhanced product search makes it easier to find stuff.
As we’ve previously reported, Pickie is a Techstars alum and recently closed a $1m investment round led by DFJ Gotham Ventures, with participation from other notable names including New York-based development house and accelerator Betaworks.
Pickie 2.0 is available for iPad now.
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