Branch, the Obvious-backed startup responsible for a discussion service of the same name, has launched Potluck, a new product which Branch co-founder Josh Miller claims is focused on the ”86% of the internet who have never published a blog post or tweet.”

In the simplest terms, Potluck is a link sharing service. Unlike sites like Digg and Reddit, however, Potluck isn’t about surfacing the best content with upvotes. Instead, Potluck is intended to feel more like a house party, where friends casually share things they’re interested in.

According to Miller, Potluck is complimentary to Branch, and not a replacement.

Using Potluck

On Potluck, there are only a few things you can do.  There’s an ever-present post field for sharing links, a stream of links your friends have shared, and pages where you can comment on links (called “Rooms”). Aside from notifications and very basic profiles, that’s about it.

Screen Shot 2013 06 25 at 9.16.38 AM 730x403 Branch launches Potluck, a promising link sharing community that doesnt care about upvotes

In practice, what keeps you on the site is the flow of links, which — if you actually like the people you follow — are bound to surface something engaging. How else would I have watched this video of a baby elephant taking its first steps?

Screen Shot 2013 06 25 at 9.17.23 AM Branch launches Potluck, a promising link sharing community that doesnt care about upvotes

A closer look at Potluck’s “Friend Activity” stream.

Right now, Potluck is Web-first-only. The service is pleasant to use on the Web, but it’s not perfect.

Miller tells us that an iOS app is coming in a few weeks, and we can’t help but feel that this app will make or break the service. Given how casual the network is, a mobile app could be the perfect thing to play with on your off time. Until then, check out Potluck via the link below.

➤ Potluck

Photography by Emma Weber