Founded in Los Angeles way back in 2001, Boingo provides WiFi access through more than 600,000 hotspots globally, letting users access Internet through a single account in airports, hotels, cafés and other public places.
Now, with the latest version of the Wi-Finder app, it links directly to a customer’s iTunes account, thus making it easier to subscribe via monthly billing using their iTunes credentials. It will cost $7.99 per month, or your local currency equivalent, and is offered in addition to its existing payment plans.
The last time we covered Boingo’s iOS app was back in January, when a new update for iOS 6 started serving up notifications to inform users that Boingo can be used when their devices connect to a Boingo hotspot, while also identifying Boingo networks in their Wi-Fi settings.
As for this latest update, users can activate the new plan from their iPhone, iPod touch or iPad, receiving a prompt when the new app is loaded. So essentially, signing up for a Boingo subscription is as simple as entering your iTunes password.
“iOS device owners already use their iTunes account to buy apps, music and other products on their phone or tablet,” explains Dawn Callahan, senior vice president of marketing and sales for Boingo. “We’re adding that level of simplicity to the process of buying WiFi.”
Back in September, Boingo partnered with Google to make 4,000 Wi-Fi hotspots free across the US (not including iOS and Windows Phone, strangely enough), as part of its Wi-Fi sponsorship network. This followed on from a similar deal between the two companies on New York’s Subway last summer.
The updated Wi-Finder app is available to download for free now.
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