Danish mobile technology startup Everplaces is branching out beyond its namesake service, which is basically an online community where people that love travel, food and design share recommendations for free.

Today, the fledgling company is launching a new service that enables individuals and businesses alike to turn their digital content into location-tied, branded mobile app mini-guides.

This enables companies and individual experts – bloggers and whatnot – to showcase their knowledge of a certain location, and use the apps as a means to reach and engage consumers.

It also marks the first of a series of moves in which the company aims to start generating revenue while continuing to offer Everplaces-the-social-travel-service free of charge.

To celebrate the launch of its paid service, Everplaces is giving away an entrepreneurs’ guide to Silicon Valley and San Francisco. You can download its ‘Startup Guide to The Valley’ app for iOS here.

Tine Thygesen, CEO of Everplaces, says:

“We already got 34 apps published and more than 100 being built right now. Companies need a mobile presence, this has been both cumbersome and expensive in the past, but now that has changed with Everplaces’ make-your-own-app technology.”

Companies can create branded promotional apps for $7,500 a year – distribution in the App Store is taken care of by Everplace and free of charge. Early customers include British trade organization UKTI and destination agency Wonderful Copenhagen.

Individuals are offered to make co-branded apps for $249.

Everplaces was founded by a trio of entrepreneurs (CEO Tine Thygesen, CTO Chris Kaalund and designer Angelica Vargas) and is privately funded by a handful of angels, including tech entrepreneurs Chris Persson (founder of Livebookings.com) and German Henning Lange and Oliver Thylmann, founders of Adcloud and Ormigo.

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