Last week, Foursquare updated its venue pages to make them more friendly both pre and post-checkin. Today, those improvements come to the iPhone app, with one additional change.
The new post-checkin experience on iPhone will now present you with ‘highlights’ of your visit. These can take the form of a tip from a friend about their favorite dish, streaks of check-ins or badges earned. These post-checkin notices are centered around providing a reward for the ‘active’ users of Foursquare, those that provide it with the data that it uses to build its public Explore product.
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The other updates to the app, which reflect the changes made to the Android version last week, are all about customizing a venue page for the before and after check-in experience.
The pre-checkin venue pages allow you to see a bunch of photos at once, in a swipeable gallery.
Once you’ve checked in, a new design moves things that are more important to you up to the top of the page. This fronts things like check-ins by your friends, tops and deals and more stuff. These changes make the pages more reactive to check-ins, and potentially more rewarding. Note that they also de-emphasize the scorekeeping aspects of Foursquare and emphasize the things that the venue has to offer. Including, potentially, advertised specials.
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