Created by the folks behind COLOURlovers, Creative Market has just launched after raising $1.3M from SV Angel and CrunchFund and teasing us with freebies. At its core, Creative Market is a place to buy and sell stock designs like icons, typefaces and themes, but there’s a interesting twist of humanity in the way the site was set up that actually makes it feel like a marketplace.
This was no accident, either. While announcing the launch, Creative Market quickly compared itself to “a local farmer’s market.” This may be marketing speak, but it has a genuine side to it, too: the creators of Creative Market are undoubtedly experts in community building — for god’s sake, they built a massive community around color palettes. That’s talent.
F**k it, we'll do it live!
Our biggest ever edition of TNW Conference is fast approaching! Join 10,000 tech leaders this May in Amsterdam.
Diving into the specifics, Creative Market explains that designers selling on the site are guaranteed a 70% cut of all sales, and all designs are sold under a simple commercial-use license.
With 81,206 users already signed up on day one, the site is certainly poised to grow quickly. Building a great community that actually turns a profit will be a challenge, but if the Creative Market team keeps emphasizing creators and is able to entice enough talented sellers, the site certainly has a fighting chance to take on more established players like Envato.