Internet streaming giant Netflix this morning announced on its blog that it is today debuting a fresh application for iPhone and iPod touch, right in time for the arrival of Apple’s new iPhone 5. As the video below shows, Netflix’s aim is to make for a ‘more immersive experience’.

The fresh app is available for iPhone and iPod Touch devices using iOS version 5.0 and above, and Netflix promises to upgrade its Android application next.

Back in May, the company also completely restyled the player experience, Facebook sharing toggle and more on all iOS devices, including the iPad.

net Netflix revamps app for iPhone and iPod touch to make for a more immersive experience

From the announcement, which was also published on the official Netflix Ireland and UK blog:

You will see many more titles and galleries than we have ever shown before on a smartphone. It is much closer to the Netflix experience on tablets, which got a major upgrade late last year.

At the top of the new browse screen on iPhone and iPod touch is a row that lets you continue watching shows or movies that you previously started watching right where you left off, a very handy feature. Lower down in the new experience are several personalized rows filled with movie and TV show recommendations.

Also good to see search is now available throughout the application.

Netflix for iOS

Also read:

Netflix’s latest Xbox app update also includes ‘People Search’, letting you discover content by actor