Today, NoWait announced that it has raised $2 million to expand its network of casual dining establishments and grow its platform for helping restaurants accept walk-in guests and manage wait lists.
Let’s be honest, not every restaurant that you honor with your patronage is high-end. All too often, you delve into the middle crust. The annoying thing about middling to middle restaurants is that they aren’t the most reservation friendly – in other words, you might just have to show up and put your name on a list to get a table.
So. Much. Tech.
Some of the biggest names in tech are coming to TNW Conference in Amsterdam this May.
Thus, you’ll find yourself in line for food that will, in all likelihood, disappoint. Still, casual dining is a massive market, and waiting for a desultory Olive Garden table is probably in your future. Enter, NoWait.
Here’s the gist of the application: it runs on an iPad, and prospective diners provide a cell number for restaurants to contact them when a table is free. When space opens up, the restaurant shoots them a quick text. That way, instead of tethering each group to the patio with a beeper device that only works in a seven-foot radius, customers can freely move about; where they have cell signal, they can be reached.
This is better for both the diner and the establishment; I can go next door for a pint, and they can reach me without lighting up a Christmas-tree-themed piece of plastic in my pocket.
NoWait has a free tier, but I suspect that nearly every restaurant that would use its service would exceed the 200 ‘parties’ per month limit. The service costs up to a few hundred dollars a month to manage several thousand groups monthly.
Casual dining has all manner of downsides, but NoWait might just cut back on some of them. For that, I say thanks.
Top Image Credit: Chris. P