London-based Mopapp, a mobile analytics company, has unveiled some new features that help expand its capabilities today.
The additions include integration with the Barnes & Noble Nook App Store, the ability to import sales and revenue data from multiple ad networks and an App Widget for mobile app reviewers.
The company added the new options in response to user feedback. So here’s a break down of the update:
Nook App Store Integration means that Mopapp users can find sales, downloads and review data from all apps published in the Nook App Store. This addition means that users can also compare their app performance across numerous app stores to make appropriate tweaks to marketing and placement.
Mopapp can now also import data from any ad network and custom app store through a public API. With this new feature, Mopapp users can track downloads for apps sold through their own website, official app stores and in-app advertisements. This feature allows users to aggregate revenue and clicks from all ad networks, providing the ability to compare downloads versus competitors.
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The App Widget was developed to provide publishers and app reviewers with the ability to easily promote applications on their own personal websites. The App Widget displays the important information for potential users: the app logo, description, price, version and title and makes the app easily downloadable.
The company is certainly evolving at quite a pace. Having nailed down €1.5 million in funding earlier this year it seems that additional features are where this money is being applied. Last Mopapp also released app store ranking and sentiment analysis to its arsenal.
Hopefully with the addition of these new features, app designers and developers can make the changes they need for improved performance and maybe it will bring better apps to the rest of us as consumers.
Image Credit: AllAboutGeorge
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