Aviary is a New York based startup that wants to power every mobile photo application on the planet. Now, with iOS, Android and Windows Phone under its belt, Aviary is releasing a free stand-alone iOS and Android app of its gorgeous photo editor for three reasons: to show off the editor to developers, to test new tools and features before they hit the SDK and to provide every day consumers with a simple but beautiful photo editor.

That last bit is most interesting to me, as Aviary hasn’t been consumer focused since it first released its SDK. It looks like the company is now quietly releasing this editor to test the waters, and if it’s successful, we may see a growing consumer push from Aviary.

Users of the app can expect the same features you’d find within any Aviary integrated editor, including resizing, cropping, text, stickers and filters with the addition of the following:

  • Scroll through your recent photos in a cover photo-like view from the home screen. (It’s way faster and more satisfying than your phone’s default gallery view.)
  • Adjust settings to customize and rearrange the order of the tools in the editor. If you’re a developer, this will help you get a sense for how easy it is to customize our tool list in your app. Or if you just love Aviary’s text tool and use it all the time, you can move it to the first page of the editor so you can get to it with just one tap.

press screen Aviary launches iOS and Android apps to help share its mobile photo editing SDK with the worldOverall this is a relatively simple release that could have a major impact on the company as it continues to grow on mobile devices. Since Aviary has all grown so quickly in solely on the mobile frontier, Aviary could eventually become the go to name for consumer photo editing before Adobe has a chance to fully move its empire beyond the desktop.

➤ Aviary on iOS and Android, for free