A good piece of music can be a powerful thing when youâre putting together projects like promotional videos or podcasts. The problem is that free music is often poor quality, while easy-to-license, high quality music often ends up getting used by lots of different people around the world, leaving your production at risk of sounding generic.
Audiodraft, a Finnish startup weâve previously profiled for its composer crowdsourcing service, has now launched a marketplace that offers high-quality pieces of music on exclusive licenses. Once youâve bought some music, itâs removed from the site so no-one else will use it until your license expires.
While thereâs nothing necessarily that unusual about this kind of arrangement if youâre willing to get into negotiations with music publishers, having exclusive music available in an easy-to-use online store sets Audiodraft apart.
A one-year license costs $400, with 2 and 5-year licenses priced at $600 and $1,000 respectively. If you want the rights to use a track forever, that will set you back $2,000. This pricing isnât pocket money, but is more than reasonable when you consider youâre getting a piece of music to use in your productions without the worry that anyone else will sound the same.