The popular social media management tool, HootSuite, continues to grow its offerings with newly announced support for Constant Contact, Summify and Formulists through their App Directory. The directory only launched last month, and allows third-party developers to create extensions for the HootSuite platform — which, by the way, consists of over 2.7 million users worldwide.
Constant Contact’s app will allow HootSuite users to view results of recent email campaigns, and share these across social networks. Summify’s app creates a summary of the top news shared from a user’s social feeds, and Formulists’ app makes it easier to manage Twitter lists.
Current applications include YouTube, Flickr, Tumblr and Get Satisfaction. This release further enhances HootSuite’s SaaS model by expanding the ecosystem of network integrations and partners. HootSuite invites interested developers to apply for access to the SDK if they are interested in building applications for the App Directory.
If you’ve ever used Hootsuite to manage social media, you’ll know that (at times) it can be indispensable. Startups particularly tight on time will certainly appreciate the ease of logging into and managing all of their accounts at once from a single dashboard. But for personal or casual small business use, it isn’t always necessary. In fact, if you’re only managing one or two accounts, I normally wouldn’t recommend Hootsuite unless you plan on scheduling posts.
HootSuite users include major names like FOX, The White House and PEPSICO.
Have you integrated Hootsuite into your social media marketing strategy? Let us know below if you found it helped or distracted from your campaigns.