iOS photo-sharing filter app Instagram now has 15m users, and has two people working on an Android version of the app which co-founder Kevin Systrom says will see the company “address an entirely new market” and see its audience double.
Speaking at LeWeb ’11 in Paris today, Systrom talked about its growth and why it has been an iOS-only app so far, a topic he had previously discussed with The Next Web several months ago.
Back in September, The Next Web reported on Instagram’s meteoric growth, and how the company had pivoted from its predecessor Burbn. At that time, in mid-September, it had 9m registered users so that means it has hit an extra 6m users in a little over 2 months, which isn’t bad going.
Indeed, Systrom announced recently that it hit 2m users in November alone, taking it to 14m users. So it’s growing real fast, driven perhaps by the recent launch of the iPhone 4S.
Almost every company mentions timing or an element of luck as key reasons to why they have succeeded where others have failed. When Instagram launched initially, the iPhone 4′s camera played a big part in its success, and as we noted in our review of the 4S, the camera upgrade was one its biggest selling points (the other being Siri).
It’s probably also worth noting that Instagram only has 10 employees, so it’s still a small company – 15m users is a significant milestone to reach. But with a fifth of its workforce working on an Android app, it’s likely to see a massive increase in uptake whenever it gets round to launching it.
You can see our interview with Kevin Systrom from September here, where we discussed why its first hire was a community manager, what it’s doing with its recent $7m investment and what he feels sets Instagram apart from other startups.















[...] just announced breaking 10 million users a little over two months ago, this is a big jump. In fact, Systrom says that there was an additional 2 million sign-ups in November alone. This small startup with a staff of only 10 people is definitely doing big things – fast. To add [...]
[...] (Via The Next Web) [...]
[...] mobile photography. At the top of the app list facilitating this trend is Instagram, sporting over 15 million users. With the simple premise of taking a photo of something around you, throwing an artistic filter on [...]
[...] back in September. Then at LeWeb ’11 in December, he announced that the photo-sharing app had surpassed 15m users, whilst noting that an Android app was currently being worked on. Instagram also opened its [...]
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[...] Instagram‘s thesis is simple: photo-sharing is the central component to the social and mobile experience. It is the undisputed king of photo-sharing apps, and it reached the top of the pile with a team of less than 10. Instagram has more than 15 million users. [...]
[...] Instagram‘s thesis is simple: photo-sharing is the central component to the social and mobile experience. It is the undisputed king of photo-sharing apps, and it reached the top of the pile with a team of less than 10. Instagram has more than 15 million users. [...]
[...] via The Next Web [...]
[...] växa lika stort, om inte mer, under 2012 då det verkar som att de just nu jobbar på att utveckla en version för android. Enligt de senaste siffror jag har sett har Instagram ca 15 miljoner användare (7/12 2011) och ca [...]
[...] 15m users benchmark – at exactly the same time that Apple’s app of the year Instagram announced the same figure. That took them roughly one year, and with a staff of just 10. An Android app for [...]
[...] company admitted that it has a team of two developing an Android app, and it was taken as a given that Google’s Android would be its logical [...]
[...] empresa, creadora de Instagram y encabezada por Kevin Systrom, no ha negado en ningún momento que esté desarrollando una versión para Android. Sin embargo, ahora parece que la salida de los primeros móviles con Windows Phone, entre ellos el [...]
[...] empresa, creadora de Instagram y encabezada por Kevin Systrom, no ha negado en ningún momento que esté desarrollando una versión para Android. Sin embargo, ahora parece que la salida de los primeros móviles con Windows Phone, entre ellos el [...]
[...] it took Flickr over 3 years to pass that milestone. With news that Instagram is working on its Android app, and more recent rumours that we may even see a Windows Phone 7 version first, the app still has a [...]
[...] via The Next Web [...]
[...] via The Next Web [...]
[...] Oh, and by the way, if you are one of those people who think that the success of an app correlates with its complexity and advanced features, Steve Jobs disagrees, so do 15 million other people. [...]
[...] [...]
[...] company admitted that it has a team of two developing an Android app, and it was taken as a given that Google’s Android would be its logical [...]