Jobs like Social Media Manager and Community Manager didn’t exist five years ago, so it’s unsurprising that tools optimised to help those handling multiple online channels and communities for businesses are only just evolving. SocialBase, from OneForty is one such tool.
While essentially quite simple in what it does, SocialBase is presented in a way that may well appeal to those who need to maintain corporate social media presences across multiple channels and want to make sure that it’s as simple as possible to achieve.
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Unlike tools such as HootSuite, this isn’t an all-in-one social dashboard, instead it’s more akin to a to-do list app, but fine-tuned for teams of social media marketers and community managers.
Working with SocialBase starts by entering the login details of all the services the team uses. Tasks can then be assigned for individual team members – for example “Publish competition question to Facebook”, or “Moderate YouTube comments”. The idea is that each team member can then work through their tasks from a single browser tab. Clicking on a Facebook-related task will open up the related Facebook account, ready for the task to be completed, before returning to SocialBase to be checked off.
It’s a simple idea, but for people who have to stay organised when dealing with a wide-ranging set of services, approaches, audiences and clients, it could be a godsend.
Squarely aimed at the enterprise market, SocialBase offers a free 30-day trial, followed by pricing at $50 per month for a single user account, a package for teams of up to ten people for $200 per month and an unlimited account with priority support and guidance for $2000 per month. It’s not cheap but if the price makes you think twice, you’re probably not in the market that OneForty is targeting with this highly specialised app.