Is Now Following is a simple web app that lets you share the new people you follow on Twitter. Twice a day, it gets a list of the latest people you follow on Twitter and announces it on your timeline.

It was created by Canadian software developer and entrepreneur Matt Paterson, simply because he was interested in seeing who his current friends are following on an ongoing basis. He thinks that chances are if his friends are following new people, brands or companies, he might be interested in following them as well.

isnowfollowing dashboard 520x324 Is Now Following: Share who youve started following on Twitter

To get started with Is Now Following, simply sign in using your Twitter account. That’s all you have to do because there’s hardly anything to customize in your dashboard, aside from activating or deactivating the service. You can also view the last few updates, which also displays the number of new friends found and the total clicks on the link.

Basically, how it works is that every 12 & 8pm Daily (Eastern), the app determines the latest people you follow and tweets it in your twitter feed. If you didn’t follow anyone new, nothing will be tweeted.

twitterisnowfollowing 520x463 Is Now Following: Share who youve started following on TwitterThis is what the generated tweets look like. You don’t have to worry if you followed a lot of people. Is Now Following won’t spam your timeline; instead, it will only display the last 3 people you followed, and the rest will be mentioned in a link.

isnowfollowing sample 520x433 Is Now Following: Share who youve started following on Twitter

A few suggestions I have is the ability to filter who gets displayed in tweets and a way for people to change the schedule and/or frequency of the updates. Besides these, I find the tool simple and straightforward enough for me to just leave activated, without having to worry about anything else.

For some, it’s an ego trip; but for others, it’s actually a handy way to find new people and companies to follow. Its also worth checking out the official Is Now Following Twitter account for a couple of interesting suggestions.