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This article was published on January 14, 2011

Happy Birthday! Foodspotting celebrates its first year.


Happy Birthday! Foodspotting celebrates its first year.

Foodspotting, everyone’s favorite food photograph app turns one year old tomorrow, Jan. 15th, and they’re celebrating with “World Foodspotting Day.”

My favorite way to describe Foodspotting? “If Flickr and Foursquare went out on a date, ate too many oysters and drank too much champagne, the result 9 months later would look very much like Foodspotting.” Using the mobile app, users can snap a photo of a dish, tag it and share it with friends on Foodspotting or via Twitter, Facebook, Foursquare, etc. It’s also a helpful guide if you’re ever looking to spark your appetite. Simply open the app and search for photos of food taken nearby.

Foodspotting began in 2009 when cofounders Alexa Andrzejewski, Ted Grubb and Soraya Darabi put their heads together to address what they felt was a lack of proper food reviewing apps. A few months later, they launched in beta at SXSW Interactive in March 2009. Over the past year they’ve grown to a team of 8 and struck national partnerships with Zagat, the Travel Channel and Whole Foods Markets for the upcoming Social Media Week. In addition, they’ve been working with 10 new media partners including Thrillist, NYMag and Martha Stewart.

After being named one of the top apps of the year by both Apple and Wired, expect even more partnerships and API integrations in 2011. They also revealed an upcoming partnership with a big network channel, but I can’t say who just yet.

To celebrate it’s first birthday, Foodspotting has arranged over 100 food-centric Meetups across the world in over 25 countries for its half a million users. Check out this list of Meetups to find one near you.

It’s hard to believe it’s been a full year. We’d like to use our birthday party as a chance to thank our friends and industry colleagues who have shown immense support of our product from the get-go. Obviously, the only way we know how to do that is by feeding them copius amounts of food. I love our brand, and how we stand for helping people find great food in the world around them. Even the passive browsing experience of Foodspotting helps people make great choices regarding what to eat.- Foodspotting Co-Founder Soraya Darabi

As an added bonus, Foodspotters receive a Birthday Badge for adding a cake sighting tomorrow.

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