In an attempt to help solve what Facebook calls “the greatest social networking problem,” Facebook has today announced a mechanism to share just what you want with the people who care…easily.

In the announcement, Zuckerberg outlines the goals:

  • map all read world groups
  • everyone participates
  • useful in lots of contexts

The idea is to take things beyond just “lists” which Zuckerberg calls putting together “brutal”, he continues “no one wants to make lists” and he’s right, only 5% of users make lists.

Facebook’s answer? An algorithm? Not quite. It’s a social solution.

What is the social solution? A brand new Groups product lead by the founder of the recently acquired Hot Potato.


Groups is a shared space featuring photos, group chat, e-mail lists, events and more – in many respects along the lines of what Friendfeed’s groups provided . According to Facebook, the overhauled groups feature is “a simple way to stay up to date with small groups of your friends and to share things with only them in a private space. The default setting is Closed, which means only members see what’s going on in a group.”

Bear with us, we’re updating. More to follow.