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YouTube to Begin Live Sports Coverage
Google and Cricket’s IPL (India Premier League) have announced an agreement that will stream Cricket’s most prestigious annual tournament across the web to a worldwide audience.
From March, 60 matches will be shown and YouTube are on the lookout for a global sponsor as well as local ones.
While this is the first sports event YouTube has agreed to broadcast, YouTube has streamed live concerts before, namely U2’s in October which had 10million viewers worldwide.
Bruce Daisley, Google UK’s leader for YouTube told Marketing Magazine: “We’re keen to see how the community will take to live sport. There’s a real interest in live events, so we’re excited.”
As a commenter rightly points out, it’s a win-win solution for both parties involved, it will increase exposure to sports unable to achieve international tv deals but will also open peoples eyes to the potential for YouTube far more than a simple video sharing site. Both parties are likely to win on the sponsorship deals front.
How long before we see live football, tennis etc..?
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Discussion - 11 Comments/Pingbacks RSS feed for comments on this post
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Cricket??? CRICKET???? You've got to be kidding me?!
will the world cup in South Africa be included??
Silva, get your head out of the sand. Cricket has a massive following of hundreds of millions… just not yet in the US.
Or Venezuela, which is where I live…
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This is great. I was little upset that i can go to see the last comments in this blog so I see this comments is very excellent.
Free cricket match videos & highlights, live cricket, cricket updates, cricket video highlights, cricket live scores, commentary, team schedules, cricket tournaments for Cricket Lovers.
regards.
http://www.india-forums.tv/live-cricket.html
we like to watch live cricket and football matches on youtube.thats great effort by google.we like google.