From the emerging crop of social aggregators, Redux has caught notable attention over the last few months. They describe themselves as a discovery network and a entertainment guide to the web.
The sites original functionality included importing content by users using handy bookmarklets and links. Recently though, they’ve taken steps to integrate tightly with Twitter, Facebook and MySpace which has brought it’s proposition right into the limelight.
These key new features, for me, set it apart from similar services and allow users to import their feeds from the aforementioned social networks, as well as contribute to them from inside Redux.
Also, as Brizzly does so well, it brings in the content linked to by a short URL that really emphasizes the social hub that Redux are trying to create for its users. I can get access to the most interesting and distracting (in a good way) content on the net from not only my own contacts on Twitter, MySpace and Facebook but the Redux community too.
TV Mode, another treat that they brought along back in July, provides another slant to the service. It allows users to view their stream, favorite channel or group with a large screen and easy playback controls to skip to the next video.
With users being able to contribute to their favorite social networks, from within Redux, it facilitates valuable traction for creating a valuable and loyal community. If users don’t need to actually be within Twitter, Myspace or Facebook to see what their friends/contacts are doing, or to post updates, Redux could be on to a winner.
In my opinion, supporting the product with a strong mobile presence could be key to it’s long term success. I didn’t have much joy logging in on my iPhone via my Facebook login, in fact I just couldn’t. However great the offering is , it’s always going to face an uphill battle with users who are only a click away from the client apps on the web that aggregators heavily depend on for active users.
With the mobile industry though, the accessibility of the most well known social networks is not clear cut, with different operating systems, reliability of networks, official and 3rd party applications all being called into question at times. With the right resources and strategy, Redux could take advantage of the uncertainty users face when accessing their favorite social networks on the go.
Granted the majority of content on Redux will be flash video, though with Adobe announcing flash support for iPhone applications, there’s a real opening here for them. By concentrating simultaneously on their mobile offering as well as the web version, Redux could develop an addictable resource for accessing content from multiple social networks on the fly and take advantage of the tech savvy and smart phone generation.
With your Twitter, MySpace and Facebook accounts consolidated into one feed of generous and real time content, it’s the perfect solution to your lunch hour. Just be careful, a lunch time here or there and before you know it’s a full day’s productivity out the window.
Redux is in closed beta right now, but use TNW’s invite link here to give it a whirl.