Lager brand Beck’s is the latest drinks brand to dive into the Apple App Store, releasing a music iPhone application designed to help you find live gigs.
Using Last.fm’s database and Google Maps, the application lets users search for gigs near a particularly location. The app will let its users see where the venues are, email details to friends, watch YouTube videos and find out more information about the bands who are playing.
It’s not the first alcohol brand to launch an iPhone app. Carling’s iPint was a somewhat of a hit and vodka brand Absolut has had some success with its Drinkspiration app.
As you probably would expect, Beck’s isn’t the only gig finder application in the App store, others include iLike’s Local Concerts, and Onseeker Music. Personally I’d love to see my favorite (and oh so gorgeous) gig finder service GigLocator.com get its own iPhone app, but until then, Beck’s simple UI – despite it’s green color scheme – is a worthwhile download.
The application is free and available here. Not sure? Have a watch of the video demo below:
Pretty cool idea…
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If you don’t have an iPhone, I found out that you can test out this app online over at http://bit.ly/iphonedemo
that’s brilliant — random that beck’s came up with it. Seems more like a pabst app
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Pretty sweet idea, but I suspect a real technology company with more focus will dominate this space long term
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I like it, it’s free. Just a shame I live in rubbish area where no bands play!
This comment was originally posted on Digg