This article was published on October 25, 2016

Apple Timelapse: Watch 20 years of Apple.com’s visual history in 3 minutes


Last Sunday, Apple celebrated 15 years since the launch of the iPod in 2001, but a less publicized fact is that just a few days ago, its website turned 20 years.

To honor the occasion, YouTuber waxonaxon has made a thoughtful, and absolutely absorbing, timelapse video of Apple.com’s visual history – spanning from 1996 to present day.

The clip essentially squeezes all memorable events from company’s website, including Apple’s transition from a small computer firm to the world’s leading tech company.

What’s particularly fascinating about this timelapse is the striking fashion in which it visualizes the progression of the iPhone-maker, and the tech industry as a whole – including the shift from physical to digital services as well as the change from skeuomorphic to ‘flat’ design.

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Watch the full clip in the video section above. And for even more nostalgia, check out the 40-year evolution of Apple ads or take a trip down memory lane with the Wayback Machine.

via 9to5Mac

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