“There’s more to love with every click” takes on entirely new meaning if you forego the spacing between the “c” and “l.”
The subtle change between the before and after might look unnoticeable to some, but look closer and both taglines tell an entirely different story.
New York, are you ready?
We’re building Momentum: an all killer, no filler event this November.
Apple is a design-first organization, so it — better than most — understands the importance of proper kerning. Proper typesetting, in this case, involved adding a span tag and additional spacing to keep El Capitan from being NSFW, complete with marketable tagline.
Thing is, there’s a pretty good chance nobody would have even noticed Apple’s “d” had they not paraded it around by changing it. That’s the thing about the “d,” it’s rather benign until stimulated, and it only became clear when Apple stroked its “d” all over the internet.
So Apple, my advice is that from now on you just keep your “d” to yourself. Oh, and mind your typesetting.
➤ Apple just made the ultimate ‘dick’ move [Tech Radar]