The store saw customers spending $144 million in a single day, on January 1, 2016, breaking the previous record which was set on Christmas Day in 2015.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
Apple claimed records this time last year, too, when it sold $500 million worth of apps over the same period. The company also claimed January 1, 2015 as its biggest day ever back then, but didn’t say how much it sold.
Over 2015, Philip Schiller, Apple’s senior vice president of Worldwide Marketing, said that Apple had sold more than $20 billion worth of apps on the App Store.
That the company has doubled the App Store’s sales in a year is impressive, though no surprise, as iPhone 6s sales have significantly outpaced sales of every other iPhone over the years, and Apple also now sells TV apps.