Topsy, a popular social media analytics tool, suddenly shut down today almost two years after Apple reportedly acquired the company for more than $200 million.
The service provided in depth social media analytics and was a great way to access Twitter’s firehose to look at trends. The company’s website now forwards to this Apple Support Document that explains iOS 9’s new Siri capabilities.
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There was no announcement or warning about the shutdown, it was a change that happened suddenly with Topsy’s account tweeting only a short message to announce the close down.
Few free services provide access to Twitter’s firehose data for analysis, so Topsy’s loss is a big one — it’s one of only four providers with the ability to collect and sell Twitter’s data.
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