On stage at this year’s WSJD Live conference on Monday, Apple CEO Tim Cook noted that the company’s streaming music service has garnered 6.5 million paying subscribers, with another 8.5 million still trialing it.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
However, Cook’s numbers don’t tell the whole story behind its user growth. Apple Music offered a free three-month trial at launch for all users and it’s possible that many customers who are currently paying for the service simply forgot to turn off their automatic subscription renewal. It’s worth noting that Apple played fair and actually sent out reminder emails so people wouldn’t pay by accident.
Will listeners stick around? Apple Music has a lot going for it, including the fact that, as Cook noted, it offers a strong human curation aspect in the form of Beats 1 radio — even though one of its DJs Zane Lowe thinks the platform doesn’t need it.
Once Apple Music arrives on Android and begins allowing users to share playlists and tracks across social networks and the Web like Spotify does, it could give its arch enemy a run for its money.
If you’re paying for Apple Music unintentionally, here’s how to turn it off.
➤ Apple CEO Tim Cook Talks Music, iPhone Innovation and More at WSJDLive 2015 [The Wall Street Journal]