It looks like the next iPhones will be larger than the current generation as Apple prepares to battle rival Samsung for your holiday shopping dollar.

According to The Wall Street Journal, Apple has told its suppliers to deliver 70 million to 80 million displays, sized 4.7 and 5.5 inches, by year’s end. A larger iPhone has been part of the rumor mill for months.

It’s become reported so often that Samsung created an ad called Screen Envy to taunt iPhone users and Apple saying that the company has had smartphones with large screens for two years.

Next iPhone Will Offer Bigger Screens [WSJ]