Available in pink, yellow, blue, silver, space gray and red, the new devices will start from $199 for the 16GB model – a reduction from its previous $229 price tag. The larger capacity 32GB and 64GB models cost $249 and $299 respectively.
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In addition to the 5-megapixel iSight camera – which supports 1080p HD video recording – the devices feature a 4-inch Retina display, Apple’s A5 processor and a forward-facing camera.
Apple said the devices are set to go on sale today in the US and worldwide “in the coming days”.