At the top of the page, the company has placed a huge headline that reads: âThere are some ideas we want every company to copy.â While many firms are considered guilty of copying Appleâs software and hardware innovations, the timing of the advert clearly points to its ongoing patent trial with Samsung.
Apple ad on back cover of this morningâs Metro: âThere are some ideas we want every company to copyâ. pic.twitter.com/RNbgBNtjHZ
â David McClelland (@DavidMcClelland) April 22, 2014
As MacRumors reports, two paragraphs follow underneath:
âThereâs one area where we actually encourage others to imitate us. Because when everyone makes the environment a priority, we all benefit. Weâd be more than happy to see every data centre fuelled by 100% renewable energy sources. And we eagerly await the day when every product is made without the harmful toxins we have removed from ours.
Of course we know we can continue to do better. Weâve set some pretty ambitious goals for reducing our impact on climate change, making our products with greener materials and conserving our planetâs limited resources. So the next time we come across a great idea that can help leave the world better than we found it, we look forward to sharing it.â
In particular, the opening line is a shot across the bow for Samsung and other technology companies accused of mimicking its products. Today is also Earth Day, an annual event that celebrates environmental awareness, which explains the timing of todayâs advert and the materials Apple released yesterday.
Featured image credit:Â Spencer Platt/Getty Images