Apple is increasing the price of iOS apps and content in the App Store in five countries, after the company emailed developers explaining the adjustments, which are being made due to changing exchange rates.

From April 1, customers that shop in the App Store using the Australian Dollar, Indian Rupee, Indonesian Rupiah, Turkish Lira or South African Rand will see prices rise, though Apple doesn’t state exactly how much higher they will be.

It isn’t all bad news, however. “Retail prices for Israeli New Shekels and some price tiers for the New Zealand Dollar will be decreased,” Apple explains.

Unfortunately for those affected, this is not an April Fools’ Day prank — unlike much other news that you may read today.

The email from Apple is below.

Dear customer,

Within the next 24 hours, the following changes will be made to pricing on the App Store.

To account for changes in foreign exchange rates, App Store retail prices will be increased for the following currencies:

  • Australian Dollar
  • Indian Rupee
  • Indonesian Rupiah
  • Turkish Lira
  • South African Rand

Additionally, retail prices for Israeli New Shekels and some price tiers for the New Zealand Dollar will be decreased.

Price adjustments on the App Store are made periodically due to changes in foreign exchange rates. Within 24 hours, you will see the new Pricing Matrix in the Rights and Pricing section of Manage Your Apps on iTunes Connect.

Updates to iOS Paid Applications and Mac OS X Paid Applications contracts will be available on the iTunes Connect website. To view all current and outstanding contracts, see Contracts, Tax, and Banking on iTunes Connect.


The App Store team

Image via PhotoAtlier / Flickr