Apple has announced its first ever iTunes Festival for the US, as it arrives at SXSW for five nights next month.

The annual iTunes Festival has taken place in London since 2007, but from March 11-15 it will be hosted at ACL Live at the Moody Theater, in Austin, Texas. And some big names will be in tow too, including Coldplay, Imagine Dragons, Pitbull, Keith Urban and more.

For those not in attendance, the festival will also be available for free via an on-demand stream on iTunes.

Apple Announces iTunes Festival Coming to SXSW