Apple TV owners can today access even more content from The Beatles in celebration of the rock band’s 50th anniversary of breaking into the lucrative US market.

The new Beatles channel will highlight some of the band’s appearances on TV, like the 1964 appearance on ‘The Ed Sullivan Show’ as well as providing links to US-specific audio recordings being sold via iTunes for the first time from today.

The new channel is unsurprising given the ongoing popularity of the Liverpudlian band. The Beatles songs were not available to buy via iTunes until towards the end of 2010. As soon as they were put on sale via the platform, they started flying off the virtual shelves, selling 450,000 tracks in the first seven days alone.

➤ Via 9to5Mac

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