Apple has taken the top spot as 2013’s Most Valuable Brand, ending Coca-Cola’s 13 year streak as number one in the annual Best Global Brands report compiled by Interbrand. Coca-Cola ended up third, surpassed by both Apple and Google this year.
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Both Apple and Google are top risers in this year’s list, with the value of Apple’s brand estimated at $98.3 billion, a 28 percent increase from 2012. Google has an estimated value of $93.3 billion, which represents a 34 percent annual increase.
It is worth noting that technology companies account for five of top 10 brands this year: Apple, Google, Microsoft, Samsung and Intel. IBM would have been the sixth, but it is on the list as a business service brand.
➤ Apple Passes Coca-Cola as Most Valuable Brand [The New York Times]
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