brand Apple overtakes Coca Cola to become Most Valuable Brand of 2013

Apple has taken the top spot as 2013’s Most Valuable Brand, ending Coca-Cola’s 13 year streak as number one in the annual Best Global Brands report compiled by Interbrand. Coca-Cola ended up third, surpassed by both Apple and Google this year.

Both Apple and Google are top risers in this year’s list, with the value of Apple’s brand estimated at $98.3 billion, a 28 percent increase from 2012. Google has an estimated value of $93.3 billion, which represents a 34 percent annual increase.

It is worth noting that technology companies account for five of top 10 brands this year: Apple, Google, Microsoft, Samsung and Intel. IBM would have been the sixth, but it is on the list as a business service brand.

➤  Apple Passes Coca-Cola as Most Valuable Brand [The New York Times]

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