Apple’s September 10 press event is confirmed, and speculation is beyond rife that new iPhones are on the menu — including a potentially landmark mid-range device — but what if the company also launched a new Apple TV set…?
That’s something GigaOm reports as being a very realistic possibility.
Panjiva, a US company that studies global supplies and shipments, claims that recent shipments received by Apple point to a new TV.
Behold, exhibits A, B and C as presented by Panjiva:
- On August 25th, Apple received a shipment described as “Set Top Box with Communication Function” from BYD Precision Manufacture in Shenzhen, China.
- On August 18th, Apple received another shipment, again from BYD, described as “Set Top Boxes.”
- And on August 11th, Apple received its first shipment from BYD of “Set Top Box with Communication Function.”
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While Panjiva admits it can’t be exactly sure what the content is, Apple’s TV is long due a refresh. Coupled with the fact that iOS 7 is due for public release this month and that Apple just added a slew of new channels to its TV, that long-awaited product refresh could come at next week’s event.
➤ New version of Apple TV likely on its way for a September 10 launch [GigaOm]
Headline image via Justin Sullivan / Getty Images
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