While Apple’s App Store sprung from humble beginnings — many of the most popular apps early on centered around virtual beer and other novelties — today it houses apps from some of the most innovative developers alive. As such, Apple has created a new ad to showcase how meaningful apps can be.

As you can see in the nearly ten minute spot below, Apple is highlighting everything from apps that control smart prosthetics to language preservation and the democratization of health care resources.

In case you’d like to know more, the companies featured include Skyscape, Orthocare Innovations, Thornton Media and Assistiveware.