What happens when you glue an iPhone 5 to the ground in one of Amsterdam’s busiest squares?

What happens when you glue an iPhone 5 to the ground in one of Amsterdam’s busiest squares?

Today, Apple’s iPhone 5 hit stores in nine countries around the world. Although it doesn’t officially go on sale in the Netherlands for another week, a team of Dutch pranksters from iPhone5.nl got their hands on the new smartphone – and decided to troll the fine people of Amsterdam.

Buying some super strong super glue, the iPhone5.nl team stuck it to the pavement in one of Amsterdam’s busiest squares (the Leidseplein) to see how people reacted.

Another conference. “Great.”

This one’s different, trust us. Our new event for New York is focused on quality, not quantity.

This was the result:

Read next: Are niche accelerators a way for regional cities to get a slice of startup action?

Shh. Here's some distraction

Comments