Apple has filed a complaint with the World Intellectual Property Organization (WIPO) in an attempt to obtain ownership of the domain names and (best to avoid visiting those, by the way).

Not that this is the first time the Cupertino computer and phone giant has targeted typosquatters. In fact, it’s something all major companies need to deal with.

See also: Google / YouTube, Verizon, Twitter, Wikipedia, Virgin and so on.

Apple, however, isn’t always super diligent when it comes to protecting its trademarks by claiming domain names from squatters. For example, it doesn’t own – and has never claimed it, not even after – the launch of the iPad – even though it owns the trademark since acquiring it from Fujitsu in March 2010).

It also took the company ages to – successfully – claim the domain

It also doesn’t own (oddly, this one is in Barnes & Noble’s hands) or for that matter. Apple shows very inconsistent behavior, clearly.

And it’s not that Apple doesn’t care about domain names enough to go after them from time to time. It paid heavily for back in 2007, and it owns,,, etc. (but not, curiously).

Related: up for grabs for a mere €3,500

80% of mistyped URLs lead to typosquatting sites, says study