This article was published on March 19, 2012

Apple’s Tim Cook says new iPad had a ‘record weekend’, but doesn’t give sales numbers


Apple’s Tim Cook says new iPad had a ‘record weekend’, but doesn’t give sales numbers

Today during a call announcing plans for its upcoming cash, Apple CEO Tim Cook said that Apple had a ‘record weekend’, presumably of iPad sales, but didn’t announce specific numbers. The call was held to announce that Apple will be issuing a dividend to stockholders and is initiating a stock buyback, spending some $45B over the next three years.

In a response to a question that a financial analyst snuck in about the how the iPad did on its launch weekend, Cook said “We had a record weekend and we are thrilled with it.”

Apple’s last tablet, the iPad 2, sold at least 156,000 units per day during its first 80 days. The new iPad already accounts for 5% of the internet traffic from all models of iPad in the US. Apple normally shares early sales numbers in the days after launch weekend, so we may get some official numbers from the company soon, perhaps even later today.

Apple will initiate a quarterly dividend of $2.65 a share in the fiscal fourth quarter, which begins on July 1, 2012. It has already set a $10 billion share repurchase program in place which will begin in fiscal 2013, starting September 30, 2012.

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