A report from Morgan Stanley has shown that MacBook Air devices now account for more than a quarter of Apple’s notebook shipments in the US, that’s up from just 8 percent earlier this year.
The research, reported by Apple Insider, plots figures from NPD Group which show that the MacBook Air series accounted for 28 percent of the Cupertino giant’s shipments in the US market during October.
The growing proportion of MacBook Air shipments demonstrate the growing importance that Apple is placing on its series to reach new segments in the US.
Also of interest from the research is that Apple shipments are growing at a faster pace than the rest of the industry.
- Apple’s year-on-year growth of 20 percent for PC shipments, that’s almost double the industry as a whole
- Apple’s retail shipments grew by 18 percent, that’s six times the retail growth of all PC manufacturers
- Looking at Apple’s competitive statistics during October: the company was responsible for 17.3 percent for shipments, 23.9 percent of retail sales and 5.7 percent of commercial shipments.