Apple CEO Tim Cook said in an internal announcement to employees that the company had matched $1.3 million in charitable employee donations in less than two months, bringing the total amount to $2.6 million, according to a report by AppleInsider.
Cook initiated announced the program in early September soon after his instatement as CEO and announced plans to match donations to non-profit organisations for up to $10,000 per year for each employee.
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Charitable giving is something Apple hadn’t been known to do under the reign of Steve Jobs. He was decried for never having reinitiated the philanthropic schemes the company used to have before he returned to it in 1997.
Tim Cook has taken definite steps to remedy that situation and Apple is now using its “Apple Matching Gifts Program” to encourage more employees to make donations to charities. With $2.6 million donated in less than two months, it sure looks like it is gaining ground.