As we reported earlier, Apple was due to open the doors to its revamped 5th Avenue store this morning, displaying the new iconic cube that now has just 15 panes, a reduction from 90.
Apple had closed the store to customers – with it normally open 24/7 – so that it could prepare to show off its modifications to the public at 10AM New York time. The store’s glass cube had been hidden from public view for the past few months as it has undergone the redesign, but the store has remained open.
Our very own Courtney Boyd Myers managed to get access to the store before many of the queuing Apple fans outside, snapping some photos of the new cube and the waiting Apple Store staff at the bottom of the spiral staircase.
Apple has spent $6.5 million and several months on simplifying the structure of the cube. Where previously it used 90 glass panes in its construction, with 18 of them arranged in a grid to form each side of the cube, it now uses just 15, with three long panes bring up each wall.
What do you think? Let us know in the comments.



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Seems Apple is keeping the legacy of Steve alive ...kudos..Wonderful ...
Suhasini via
@http://www.imediadisha.com
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LikeWow. So simple.
Amazing.
The size of those sheets of glass! - must have been something overseeing the transportation of those slabs of glass ... and then moving them into place.
And the achievement of creating them....!!!!!
And yet the effect is of a structure that is simple, easy to assemble.
The Apple magic effect : simplicity.
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LikeI don't get it, seems a bit clearer but pretty much the exact same as before.
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Likeit.... kind of looks the same to me as it did before....
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LikeConversation from Twitter
philbee eine Armbrust oder ein stuxnet ginge auch...
tapbot_paul I'd prefer throwing birds at it, but we can both have it our own way I guess.
tapbot_paul btw thanks for quick fix on tweetbot when launching from notification !!
tapbot_paul now now! My guess a hammer wouldn't do a whole lot of damage, think it is solid
cbm m4tt Nice work CBM!
mpanzarino cbm She killed it.
m4tt mpanzarino and i'm going to vom now. thanks to mad taxi drivers and the staff verge