Apple’s rumored project to build a prototype television that woud offer a cohesive internet-connected TV experience with iCloud features is reportedly being headed up by Jeff Robbin, reports Bloomberg.

Robbin is the engineer who is responsible for building iTunes out of the bits and pieces of SoundJam MP, which Apple purchased in 2000 to aid it in developing a jukebox software to allow users to purchase legal music and, eventually, load it onto their iPods.

Three sources have told the publication that Robbin, who also had a hand in the iTunes media store and iPod, is guiding the project internally at Apple.

According to a Fortune report from earlier today, Piper Jaffray analyst Gene Munster, a longtime proponent of the Apple television theory, has used Jobs’ words in the bio to bolster his research that Apple has invested in LCD panel manufacturing facilities in China and that other components are ‘in the works’.

The talk of an Apple television product has been sparked by the fact that Steve Jobs told his biographer Walter Isaacson that he had figured out how to produce an interface for a TV that would allow it to succeed in the living room. His words to Isaacson were “I’ve cracked it. It will have the simplest user interface you could imagine.”

Hopefully whatever interface this eventual TV has, it’s better than the one in iTunes, which isn’t all that hot.