Well you know it had to happen at some point and it looks like it will be sooner rather than later now. Sony Pictures is in the process of making a ‘hefty’ deal for the feature rights to the upcoming biography of Steve Jobs by Walter Isaacson, reports Mike Fleming of Deadline.

The reports says that the deal is set for $1M against $3M with Mark Gordon tapped to produce for MG360. Gordon is represented by ICM, who also reps Isaacson.

Sony has a recent tech biopic, The Social Network, under its belt which went home with 3 Oscars this year.

The biography was recently pushed up in its timetable to be released later this month on October 24th, after Jobs passed away this week. It clocks in at 448 pages and Isaacson, who has authored biographies of Henry Kissinger, Benjamin Franklin and Albert Einstein, was given unprecedented access to Jobs for the book. It contains content based on 40 interviews and over 100 conversations with friends, family and competitors.

Jobs has previously been played by Noah Wylie in the TV movie Pirates of Silicon Valley. Jobs liked his portrayal so much that he invited him to reprise his role at Macworld New York in 1999.

So now that the gears are turning it is time for the fantasy casting to begin. Who would you choose to direct this? But more importantly, who would you choose to play Jobs?