Apple’s design is deliberate and iterative. This is counter to the feeling that many have about the designs of the iPhone, iPad and Mac because they feel so organic and inspired.
The designs of these products stand out as different and unique, making it seem likely that they were the creation of a flash of genius or spurt of design inspiration. While that may be true of some of the concepts used or details involved, the majority of what Apple does is procedural.
Any device that is offered for sale from Apple has undergone hundreds, if not thousands, of tweaks and changes over the course of its development. Every element has been carefully considered and most likely been chosen from a dozen different variations on a theme.
The screen of the iPhone is no different and I’ve long been a preacher of the belief that it is in fact the exact correct size. Designer Dustin Curtis also sees it this way and has posted a nice piece on his blog that lays out what he sees to be the primary reason for this:
Touching the upper right corner of the screen on the Galaxy S II using one hand, with its 4.27-inch screen, while you’re walking down the street looking at Google Maps, is extremely difficult and frustrating. I pulled out my iPhone 4 to do a quick test, and it turns out that when you hold the iPhone in your left hand and articulate your thumb, you can reach almost exactly to the other side of the screen. This means it’s easy to touch any area of the screen while holding the phone in one hand, with your thumb. It is almost impossible to do this on the Galaxy S II.
He created this graphic which illustrates the ‘average’ reach of your thumb across the screen:
The Galaxy S II isn’t the only device that suffers from this thumb hyperextension issue either. Almost any device over 4″ feels too big to comfortably use the entire screen with just one hand. My hand span is a little over 9″, which I understand to be fairly average if not a little big. For people with smaller hands, the issue is even worse.
The Infuse 4G, with its massive 4.5″ screen size, was one of the first phones that I noticed the issue with, remarking in my review how difficult it was to reach icons on the right side of the screen while holding it with my left hand.
The Droid Bionic (pictured middle), at a slightly smaller 4.3″, is still far too large to be comfortable one-handed. Even if I try to use it specifically with one hand, I still find myself unconsciously reaching over to tap it with my right. It seems like the .3″ shouldn’t make a difference, but it does.
The iPhone’s screen, at 3.5″, turns out to be nearly the peak of what is comfortable being used with one hand. Now, my opinion differs from Curtis’ in that I think a 4″ screen would actually work just fine…as long as it was no larger.
An iPhone 5 with a 4″ screen would be a nice bump in size and I don’t think that it would affect usability as much as one even a quarter of an inch bigger. But you can bet that Apple will be building and testing it—hundreds of times if necessary—before we ever see it.





















The 'thumb' illustration is so wrong. Maybe iPhone is designed by short fingered ET. But respect the architecture in it.
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LikeFAIL ! Nice thinking but there are to stages of ergonomics Hardware and Software
Hardware ergonomics is it comforatble and managble to hold in the palm with free movment of thumb for example.
Big screen realestate trumps the smaller screen hands down you can easily view information in big detail and enjoy multimedia movies etc.
Software ergonomics plays a big role yes your thumb can reach a certain arc hence
1. place your navigation in usable space.
2. use swype or bold gestures to navigate. (Metro pivot and panorama controls)to show various 'views' of information rather than use buttons.
3. use vertical scrolling list for options and view apps
Hmm things that are part of the Microsoft Windows Phone Metro UI a well though out ui.
If the iphones screen won't ever be bigger it's because apps are arranged in a grid for the whole screen so yes it's hard to reach to the top right hand corner.
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LikeIndeed, depends on the Hand :)
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LikeBullocks, all depends on your palm and finger size. I am so happy with SGII!
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LikeNice illustrations to prove a point.
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LikeI agree with the idea of an extenous iterative process. But I can't agree with the idea of perfect size being exclusivly related with thumb size. Like someone said, different people, different thumb size. I think this is more related to quality of the screen and pixel density than otherwise. If you look carefully you can see that the first model - 3G/4 - is more expensive to build than the revised one - 3GS/4S. This is a mere business decision. The growth of screen real -estate - like on SGSII - allows people to use the phone in a landscape mode that is more confortable. Thus, enhancing its multimedia player capabilities. Also, different sizes appeal - once again - to different people, with different purposes. Look at the iPad and the competion. Why is 9.4" the ideal size? It may be, for some. For others, it's not. it's 7" ou 10.1". I like reading in 7" but prefer to browse in 10.1". Like I said, this more a business option than a design one.
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LikeIvo Santos Having read Apple's human interface guidelines, I disagree. Whenever Apple gives a developer a guideline, they almost always explain the principle behind it. Granted, this discussion is about physical product design, but it's clear that Steve Jobs put a lot of thought into every aspect of his company's products--both hardware and software.
The 3.5" standard is an ergonomic decision that accounts for smaller hands--e.g. women's hands. Apple has always made unisex designs that try to appeal to the broadest possible base of customers. My hands are larger--my thumb has no problem reaching any point on my Nexus S' 4" screen. But I really noticed how my thumb would strain to reach the extremes on my previous phone, the Evo 4G. On paper, the .3" difference seems negligible, but ergonomically, it's noticeable.
It might be true for some people that optimizing the screen for landscape mode usage would be the logical thing to do, but Apple's HIG suggests that developers should make their apps are orientation agnostic as possible; so I would infer that they design their phones and tablets in the same way. For instance, there are no logos on the front of the iPhone or the iPad to suggest a "proper" orientation, just one home button.
As far as "ideal" tablet sizes, I think the problem from Apple's perspective is that since no one is going to carry both a 7" and a 10" tablet around for different use cases (reading and browsing in your example), you have to decide which compromise will better accommodate both use cases. From the studies I've seen, the #1 use case for tablets is email, then browsing, then games. More people seem to be willing to carry a 10" tablet around, and read books on it as needed, than carry a 7" tablet around and get a subpar experience for browsing and email. The iPhone and iPad are meant to be general purpose devices, not PMPs or e-readers.
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Likedifferent demographics have different hand size too ... i don't think it a good reason to keep it 3.5
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Likehaha I was trying to do the thumbs thing with my iPhone and is true, I can reach most of the screen. I bet can't do with the Galaxy S2.
Carefully designed for one hand usage. But I bet 3.7 or even 3.8" won't hurt anybody.
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LikeFrank Bloise how small are your hands? :)
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LikeMy thumb easily reaches over the while display of my SGS 2. It probably would on a 5" device. That's why choice is good: Not all humans are built the same and there is no one-fits-all approach that satifies everyone.
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Likeon the average, more and more people choose Android because there'e more choices with Android
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LikeI agree. Any form factor has advantages and disadvantages, and Apple has clearly been carefully playing off the benefits of a larger screen against its downsides. The main reason that Samsung created a bigger phone is because it distinguishes itself from the iPhone. Samsung might equally have gone the other way and created a smaller phone to distinguish itself — if it could technologically pack the works into the smaller space.
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LikeYour holding it wrong.
If you hold it in your palm, then your thumb has little movement and will definitely not be able to reach the edges on bigger phones.
But if you hold your phone like I do, in your fingers while propping it up with your pinkie finger then you will have a substantial amount of movement with your thumb and easily be able to handle larger displays.
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LikeDave Loft I hold it this way during long sessions too Dave. It's one of the reasons I wish that Apple would go back to a more rounded bottom as the edge of my pinky sometimes hurts.
However, when I'm on the go, especially walking through the city or moving around, I prefer the more secure 'palm' grip.
Good points though in that it definitely depends on your grip.
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LikeI think I need to quit following this blog. It was the best in tech until Jobs died. Now it's obsessed with Jobs & Apple can-do-no-wrong posts. Jobs tribute videos, Jobs crosswords, Jobs birthday videos, etc.
Now you're arguing that the 3.5' screen of the iPhone's "is in fact the exact correct size" that a cell phone screen should be. You even made a neat image showing thumb coverage on a 3.5 inch screen. However, the preferred screen size for a cell phone is a terribly personal choice; not "fact." For many many of us, 3.5 inches is not ideal. Then, after hailing Apple's choice of this size as an ideal"fact," you contradict yourself by saying that it could be 4 inches after all. I followed TNW for excellent tech news and objective analysis, but starting this week it's become an Apple/Jobs fanboy blog. Please, just stop.
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LikeElias Zuniga You didn't really read the text, it seems. This article is written from the personal perspective of the author, that was clear to me immediately. It is not editorial content, which should be unbiased.
Also, he writes "my opinion differs from Curtis’ in that I think a 4″ screen would actually work just fine…as long as it was no larger." so he is not the Apple fanboy you accuse him of being. And also the image is not from TNW but from a guy named Dustin Curtis. Now please get a life, start reading properly and stop trolling.
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LikeElias Zuniga Sorry you feel that way Elias. If you follow the links in the article, you'll see two balanced reviews of what I feel are two of the better Android devices out there today, if you'd rather read something about devices that aren't Apple, and that have larger screens.
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LikeElias Zuniga Your right Steve Jobs did just recently die - so why wouldn't there be a hype about him, and his products? One of the most innovative people in the world just died.
This isn't just Apple related, this is all-phone-relation, it just states that the iPhone has the better screen-size according to the authors perspective.
Suddenly when articles are related to anything Apple you become a fanboy..
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LikeElias Zuniga if you don't like just leave. Shu... Shu... No one welcome you. Shu... Shu...
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LikeCOOL STORY BRO, TELL IT AGAIN SOMETIME.
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LikeConversation from Twitter
MCiOS I put summin like that on my site the other day, I still reckon they'll stretch to 4 inch on the next one tho ☺
H0WIEE but then all these retina optimised apps (960x640) wont look as good if they're stretched :\ it's a tough one..