Jack Dorsey, Twitter’s Co-founder and CEO of easy payment company Square, is reportedly investing in a “new kind” of marketing firm lead by ex-Apple marketing exec Allison Johnson, reports All Things D.

The goal of this new marketing firm is supposedly to bridge the communication gap that exists between larger companies and brands in order to interact more effectively with smaller tech companies and booming social networks.

Though the amount of funding going into the firm has gone unannounced, the actual proposal has been in the works for several months now.

While also funded by Malaria No More Co-founder Ray Chambers, Allison has also previously spoken with potential partners such as Silicon Valley PR exec Sarah Ross, Facebook PR exec Brandee Baker , and former Facebook marketing director Randi Zuckerberg. Who is, and isn’t, directly involved has yet to be confirmed with Johnson remaining tight lipped.

Johnson left Apple at the end of March having spent over 6 years at the company. At Apple, Johnson managed global advertising for some of the company’s most revolutionary products.